in the research is that there are clear indicators that physical inactivity is a major contributor to mortality. It has been reported that approximately 3.2 million deaths each year are attributable to physical inactivity. There have been large scale published studies that have also associated the loss of muscular strength to increased mortality. This should be very alarming to those who do not train for strength. Fitness programs for older adults continue to be one of the top trends year after year according to a major annual worldwide survey. Exercise with the older client can truly be life-changing and transformational. Coaches and trainers have the ability to make a massive impact in a market segment that needs our help. Strength training for the older adult matters. With these understandings, it is an honor to share this article.